Geotargeting can be great for any website owner that needs to show certain content based on a users region. You will be able to group countries, cities, states and zips in order to make it easier to target users. Redirecting users to a page that is specifically about their region or gives special pricing base on their region. Example: If you are selling NCAA apparel from all D1 colleges, customer in Oklahoma can see colleges from Oklahoma when hitting the website.
Geofencing indicates the assignment of a virtual barrier around your location via IP or GPS information. This works hand in hand with Google Ads and shows certain ads to individuals within the set range of the geofence. Customers often believe that this will automatically send push notifications or texts to clients within this fence but it will not. Instead, it will show a certain ad to clients within the geofence. A misconception with geo-fencing is that once inside the fence you receive push notifications, or text messages to the device, which is not accurate. What geo-fencing does instead is show ads to the person inside the geo-fenced radius if they are browsing the web, to alert them of a local deal or the distance you are from a particular store location.
Regardless of what add-ons and features you are interested in, a solid digital marketing plan with an SEO company is a must have!