Google Analytics & SEO: How to Track What Works

Google Analytics & SEO: How to Track What Works

When you are working on your website, it is important to know if your efforts are actually bringing results. This is where Google Analytics comes in. It is a free tool from Google that helps you understand how people are finding and using your website. For anyone doing Tulsa SEO, Google Analytics is one of the most powerful ways to track progress and see what is working.

One of the first things Google Analytics shows is where your visitors are coming from. You can see if people find your website through Google search, social media, or other websites. If you are running a Tulsa SEO campaign, you want to see more visitors coming directly from search engines like Google. This shows that your SEO work is helping your site appear in search results.

Another helpful feature is tracking which pages people visit most. For example, if you own a Tulsa business website, Google Analytics will show which pages get the most traffic. This helps you understand what information people find useful. With this knowledge, you can improve other pages to bring in more visitors.

Google Analytics also helps you learn how long people stay on your website and what actions they take. If someone comes to your site but leaves right away, it might mean your page needs better content or design. On the other hand, if visitors stay longer, read multiple pages, or fill out contact forms, it shows your SEO strategy is working well.

For businesses investing in Tulsa SEO, setting goals in Google Analytics is very useful. A goal can be something like filling out a contact form, signing up for a newsletter, or making a purchase Tracking these goals helps you measure real results instead of just looking at traffic numbers.


In simple terms, Google Analytics is like a report card for your website. It tells you what is good and what needs improvement. By using it along with your SEO efforts, you can make smarter decisions, attract more visitors, and grow your business.

If you want your Tulsa SEO to bring real success, don’t just guess. Use Google Analytics to track what works and keep improving your strategy.