Image SEO - How to Rank Photos on Google
Images are not just for beauty. They help your website get more traffic from Google Image Search. When your photos are optimized the right way, they can bring new visitors who are already interested in what you offer. This is called Image SEO, and it is an important part of modern search engine optimization.
1. Choose the Right Image and File Name
Always use clear and relevant images that match your content. A random stock photo will not help much. If your page is about tree removal, use real images of trees, tools, or your team at work.
Before uploading, rename your image file. Do not use names like IMG_1234.jpg. Instead, use descriptive names such as tree-removal-tulsa.jpg. This helps Google understand what the image is about. It also improves your chances of ranking in image search.
Use high-quality images, but keep the file size small. Large images slow down your website, and slow sites rank lower. You can compress images using free tools without losing quality.
2. Write Smart Alt Text and Captions
Alt text is one of the most important parts of Image SEO. It tells search engines and screen readers what the image shows. Write short and clear alt text that describes the image naturally.
Example:
Alt text: Tree removal service in Tulsa backyard
Do not stuff keywords. Keep it simple and honest. Captions also help users understand the image and stay longer on your page, which is good for SEO.
When done properly, your images can appear in Google Image Search and even in regular search results. This brings extra traffic without extra cost.
3. Use Images to Support Your Content Strategy
Images should support your main topic. Place them near related text. This gives Google better context and improves page relevance.
Create original images when possible, such as screenshots, infographics, or real project photos. Original images perform better than common stock photos.
Also, add images to your sitemap so Google can find them easily. This is a technical step, but it boosts visibility.
Many businesses miss this opportunity. Professional tulsa seo services focus on every detail, including image optimization, to help websites rank higher and attract real customers.
Image SEO is simple but powerful. With the right names, alt text, and placement, your photos can become a strong source of organic traffic.
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