We preach content, content, content to our clients. And it IS important, but are you neglecting these other very importan critical factors in your site?
A company's online presence is just as important as customer service or quality products. it is important to supplement your store location with a quality built and marketed website.
In today's business world, it is crucial to have a fully functional, responsive website. Well built websites can help you achieve nationwide or even a global market. If done correctly.
Most business owners that call about our Web Design & SEO services are either really frustrated by their current results or have tried the DIY type design packages. A website is more than an online business card, it's a tool that should gain revenue while having easy to access information.
For a quick answer: ALWAYS, never quit doing internet marketing.
Geotargeting can be great for any website owner that needs to show certain content based on a users region. You will be able to group countries, cities, states and zips in order to make it easier to target users. Redirecting users to a page that is specifically about their region or gives special pricing base on their region. Example: If you are selling NCAA apparel from all D1 colleges, customer in Oklahoma can see colleges from Oklahoma when hitting the website.
Many of our clients receive emails from SEO companies stating that they can do full SEO for very little money. Often less than $100 per month. We have yet to see any effective SEO that has worked at the small amount of work they do for that.
One of the hardest issues that SEO companies face is getting good content from the clients. But good content is important. Your clients that are reviewing your site are looking for information about your services and products. The more you give them the better your response from traffic. In addition, having a lot of content helps the SEO company have more content to work with when adding your keywords to the site. This helps you attain better search engines rank on your keywords.
One of the first things that your SEO company should do is to assist you with figuring out which keywords are the best and why – and then develop a strategy for getting placed under them. Many times new clients will tell us a generic keyword such as “pencils” or “air conditioning”. But the truth is, a targeted keyword is much more effective as you get a smaller, more targeted audience with less competition as they are actually looking for that particular keyword or service. Example: air conditioning could be anything.
It is amazing to me how many clients come to Ambitious Web having paid other SEO companies and they have never been given a report from the past SEO companies they use. Of the few that did get a report, they were very complicated and hard to understand, so most of our new clients say they never looked at them. What??? Nothing explains the progress of your site’s search engines rankings as a report. You need to get two distinctly different types of reports from your SEO company.
It is not a secret that SEO is a good way to market your business. It allows you to attract leads straight to your website, which means increased revenue for your company. The importance of online SEO is obvious, but let’s get into the nitty-gritty of why it’s one of the best online marketing strategies out there.
Search Engine Optimization (SEO) is more important than ever for business owners. Potential customers are searching online for product information or business services at a greater rate than in past years. If you own a business and you provide a service or a product that customers will search online for then you need great SEO service.
It all started in July of 1999. Back then our young company consisted of Marilyn, the founder, working from home. Websites were new and exciting and she wanted to offer the ability for small businesses to have a website. This was during the “dot com” boom and most companies were charging large amounts of money – all while very few searches were being done and companies were losing thousands. Marilyn knew that companies must make money and foresaw the “crash” that was inevitable. So she devised a way to create smaller, clean websites for far less money than the competitors and set off to offer it to all small businesses. Her 3rd client wanted to “sell” on the web, so she discovered the world of eCommerce and soon set off to create her own shopping cart.
#1 Remember Content is King. You must have keywords in your text. Keywords are vital when it comes to moving up the search engines search engine.
Responsive website redesigns are more than just looks, you must factor in your conversions. Customers didn't come to your site to admire it, they came to purchase products, services or to contact you.
Link building has always brought up the most questions and confusion for clients when it comes to SEO. Link building is not dead, it has just evolved.