Many of our clients receive emails from SEO companies stating that they can do full SEO for very little money. Often less than $100 per month. We have yet to see any effective SEO that has worked at the small amount of work they do for that.
One of the hardest issues that SEO companies face is getting good content from the clients. But good content is important. Your clients that are reviewing your site are looking for information about your services and products. The more you give them the better your response from traffic. In addition, having a lot of content helps the SEO company have more content to work with when adding your keywords to the site. This helps you attain better search engines rank on your keywords.
One of the first things that your SEO company should do is to assist you with figuring out which keywords are the best and why – and then develop a strategy for getting placed under them. Many times new clients will tell us a generic keyword such as “pencils” or “air conditioning”. But the truth is, a targeted keyword is much more effective as you get a smaller, more targeted audience with less competition as they are actually looking for that particular keyword or service. Example: air conditioning could be anything.
It is amazing to me how many clients come to Ambitious Web having paid other SEO companies and they have never been given a report from the past SEO companies they use. Of the few that did get a report, they were very complicated and hard to understand, so most of our new clients say they never looked at them. What??? Nothing explains the progress of your site’s search engines rankings as a report. You need to get two distinctly different types of reports from your SEO company.
It is not a secret that SEO is a good way to market your business. It allows you to attract leads straight to your website, which means increased revenue for your company. The importance of online SEO is obvious, but let’s get into the nitty-gritty of why it’s one of the best online marketing strategies out there.