- Ask for Reviews: The easiest way to get more reviews is to ask your happy customers. After a purchase or service, send them a friendly message or email asking for their feedback. Make it easy for them by including a direct link to your Google My Business or Yelp page.
- Make It Easy to Leave Reviews: Many customers want to leave a review but don’t know how. Provide clear instructions on your website, social media, or even in your store. You can also use QR codes that link directly to your review page.
- Respond to Reviews: When customers take the time to leave a review, respond to them. Thank them for positive reviews and address any concerns in negative ones. This shows you care about their feedback and encourages others to leave reviews too.
- Follow through after each job: The best way to get positive reviews is to provide excellent service – but issues do occasionally happen. Ward off the bad review by asking how their customer experience was and inviting them to email you if it was less than perfect. And immediately respond when you get the email letting them know you are working on fixing the issue, or making sure it doesn’t happen again. A job done poorly easily invites the user to leave a less than stellar review in social media. Contacting the client quickly lets them know that you are serious about their happiness with your product or service.
- Use Social Media: Promote your business on social media and encourage followers to leave reviews. Share positive reviews on your profiles to show others what customers love about your business.
- Optimize Your Google My Business Profile: Make sure your Google My Business profile is complete and up-to-date. Add photos, your business hours, and contact information. A well-optimized profile helps you rank higher in local searches.
- Use Keywords in Reviews: Encourage customers to use keywords related to your business in their reviews. For example, if you own a pizza shop, ask them to mention “best pizza in town” or “delicious Italian food.” This can help improve your local SEO.
- Monitor and Analyze: Use tools like Google Analytics or review management software to track your reviews and see what customers are saying. This helps you understand what’s working and where you can improve.
