It is not a secret that SEO is a good way to market your business. It allows you to attract leads straight to your website, which means increased revenue for your company. The importance of online SEO is obvious, but let’s get into the nitty-gritty of why it’s one of the best online marketing strategies out there.
- Thousands of search engines Searches every second.
Let’s face it. We all use search engines when searching for products or services. There is just no better way to reach people today than through search engines. While search engines ads do appear at the top of most search results, many search engines Users skip the ads and move below them to view the “organic listings”. Therefore, being listed there gives search engines Visitors access to your listing, which of course links to your site. Without SEO, your site is more than likely not going to show on the all-important first page of search engines results.
- Your competitors are using SEO firms.
Unless your service or product has very little competition, you are competing with companies spending hundreds or even thousands of dollars each month to get top placement on search engines. Unlike the early 2000s, you are now competing with major international companies like Wal-mart, Amazon, Facebook, etc. If you want to stay ahead of your competition, SEO is a must. To avoid your business being pushed down by the larger corporations it is extremely important to have a strong campaign in place with a reputable SEO company.
- Increased phone calls.
Higher clicks only count if you get better sales. Most clients would prefer to get a phone call over an email as they are more likely to get the sale. If you want more calls, be sure and indicate that to your SEO company. There are many things they can do on your site as well as search engines to get that all important phone call.
- KEEP your great rankings.
We all do it. Pay attention to our placement when times are bad, only to not be diligent about checking it when the calls and sales are coming in. Many times it takes weeks or months to get back lost placement, and a quality SEO firm will make sure that you are monitored and are always working on keeping you in the top 10. It is imperative that you ask any potential SEO company you may hire about their reporting.
- Local Services cannot overlook the importance of SEO.
If you are a local service, you must be found under the search engines Map as well as the search results. Your reports should show your local results, not global if you are a local business only. And all focus from the SEO company should be on the local AREA, not just one city.
- Reporting – and making sure you understand it.
A good SEO company will not only monitor your results, but share that information with you. The more you know about your site’s status, the more feedback you can give to the SEO company. So it is imperative that you understand the reports and that they are simple to understand at a glance.
So whether you sell local, global or have a local service, good SEO practices are a must. This can rarely be achieved without an SEO expert guiding the process. Quality online marketing companies MAKE you money – they don’t cost you money. Much has changed since the internet was new, and more changes follow each year. So go with a good quality SEO company and you will see what a difference having them working for you makes in your overall sales!